Kelman brings a deep bench of enterprise tech experience to the Santa Clara-based chipmaker. Before joining AMD, he served as president and chief marketing officer at Salesforce. His resume also includes high-level leadership roles at industry heavyweights Amazon Web Services (AWS) and Oracle, positioning him as a seasoned strategist in the cloud and software sectors.
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AMD Taps Former Salesforce Executive Ariel Kelman as CMO
Advanced Micro Devices (AMD) has appointed Ariel Kelman as its new Chief Marketing Officer and Senior Vice President, effective immediately. Reporting to Chief Administrative Officer Ruth Cotter, Kelman joins the semiconductor giant to lead its global marketing strategy as the company intensifies its focus on high-performance computing and artificial intelligence.
Strengthening the AI Narrative
The move comes as AMD pivots aggressively toward the lucrative AI and data center markets, challenging rivals in a rapidly shifting hardware landscape. According to Chief Administrative Officer Ruth Cotter, Kelman’s leadership is expected to sharpen the company's storytelling and accelerate its momentum across several key verticals.AMD is currently prioritizing the delivery of high-performance solutions across its primary business units:
- Data center and AI infrastructure
- Embedded and client computing
- Gaming and consumer hardware
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