The partnership grants Hasbro the rights to develop a comprehensive range of merchandise inspired by both the original film franchise and the upcoming television adaptation. This strategic move aligns with Warner Bros. Discovery's efforts to revitalize the Wizarding World brand for a new generation of consumers, consolidating its toy manufacturing under one of the industry's largest players.
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Hasbro Secures Global Toy Rights for HBO’s Upcoming Harry Potter Series
Hasbro has finalized a multi-year licensing agreement with Warner Bros. Discovery Global Consumer Products, positioning the toy giant as the primary global licensee for the Harry Potter franchise. The deal, which officially begins in 2027, coincides with the highly anticipated debut of the HBO Original Harry Potter television series.
The Wizarding World Expansion
Under the terms of the agreement, Hasbro will spearhead the development of several key product categories. The company confirmed that its initial lineup will feature a diverse array of items designed to appeal to both children and adult collectors. The scheduled product categories include:
- Dolls and action figures
- Interactive plush and collectibles
- Role-play accessories and board games
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