Cineverse to Acquire Ad-Tech Firm IndiCue in $22 Million Deal

To finance the acquisition, Cineverse is turning to the debt markets with a $13 million convertible notes offering. According to the company, these notes carry a four-year term and a 9% annual interest rate, providing investors the option to convert their holdings into Cineverse equity.

Strengthening CTV Monetization

The acquisition centers on IndiCue’s proprietary technology, which specializes in managing and scaling advertising revenue for internet-connected televisions. As streaming audiences migrate toward ad-supported models, the integration of IndiCue allows Cineverse to internalize critical monetization tools rather than relying on third-party vendors.

The deal reflects a broader trend of media companies vertically integrating advertising technology to capture higher margins in the CTV space. By securing the Los Angeles-based platform, Cineverse positions itself to better optimize its content library across a growing ecosystem of smart TVs and streaming devices.