Beade, 56, joins the executive committee on October 26 and will report directly to President and CEO Chris Peterson. His role consolidates oversight of central corporate functions, placing him at the center of the firm's strategic operations. The transition comes as the consumer-products company looks to stabilize its core business units under new leadership.
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Newell Brands Appoints Guillermo Beade as Chief Operating Officer
Guillermo Beade, a veteran executive previously leading North American operations for SC Johnson, will take the helm as chief operating officer at Newell Brands. His appointment marks a significant shift in the Atlanta-based company’s leadership structure as it seeks to streamline its global marketing, sales, and supply-chain divisions.

Under the terms of his employment, Beade will earn an annual base salary of $830,000. His compensation package also includes a performance-based annual bonus, with a target set at 105% of his base pay, reflecting the high-stakes nature of his mandate to improve operational efficiency across the company’s global footprint.
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