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J.Jill Shares Plummet as Quarterly Profit Drops

A 24% nosedive in pre-market trading greeted J.Jill investors on Wednesday after the apparel retailer reported a sharp decline in first-quarter profit. The company earned $4.7 million, or 31 cents a share, down significantly from the $11.7 million, or 76 cents a share, recorded during the same period last year.

J.Jill Shares Plummet as Quarterly Profit Drops

Revenue fell 6% to $144.4 million, barely meeting analyst forecasts, while total same-store sales—including direct-to-consumer channels—contracted by 8.7%. Despite the top-line struggle, adjusted per-share earnings reached 45 cents, edging past the 42-cent consensus estimate provided by FactSet.

Chief Executive Mary Ellen Coyne maintained a positive outlook, citing early signs that the company’s current strategy is gaining traction. Looking ahead, management projects second-quarter revenue to dip between 1% and 3%, with same-store sales expected to decline by 2% to 4%. The company reaffirmed its financial guidance for the remainder of the fiscal year.

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