The Gebbia Family’s $50 Million Florida Real Estate Strategy

The family, which controls the New York Stock Exchange-listed Siebert Financial Corp., began building its regional footprint in 2018. Their strategy prioritized timing, securing prime assets in Miami Beach and Fort Lauderdale well before the broader corporate migration to the Florida coast. A cornerstone of their commercial holdings is 653 Collins Avenue in Miami Beach, a 12,000-square-foot office space acquired for $6.8 million in 2022. Now valued between $15 and $18 million, the property serves as the firm’s Florida headquarters and features unconventional amenities like a podcast studio and a central bar.

Richie Gebbia, co-CEO of Muriel Siebert & Co., has focused on high-value residential development. He purchased a waterfront teardown on North Rio Vista Boulevard for $7 million, with current projections suggesting the completed mansion will exceed $30 million in value. These investments align with the company’s explosive growth; since the family took control of Siebert in 2016, annual revenue has climbed from $10 million to approximately $100 million. While the firm recently expanded its West Coast presence with a 10-year lease on the Sunset Strip in Los Angeles, the Gebbias continue to scout for new acquisitions in Fort Lauderdale to further anchor their wealth management operations.